PHILOSOPHYWhat we believe in

Our philosophy below serves as a guiding principle which informs our conduct and defines our character as an organisation. These are not lofty goals we’ve set for ourselves but rather, a belief system that is embedded deep within our corporate DNA.

Core ValuesProfessional

Our expert advice is drawn from
years of experience and
leveraged from a diverse network
of trusted advisory partners

Core ValuesForward-Thinking

We stay up to date with the
latest technological advancement
to provide the most optimised
solution to our clients

Core ValuesPassionate

We are totally committed to
providing exceptional service
at every customer touchpoint,
every step of the way


To build lasting relationships with individuals, families and businesses across Asia and generations, so as to deliver the finest solutions to suit our clients’ ever-evolving needs.


To elevate the benchmark for excellent financial advisory by continuously pushing for innovative solutions that best suits ever-changing market needs.

WHY PFPFAThe PFPFA advantage on your side

Diverse Offerings
Our extensive network with a wide range of financial service providers puts us in a unique position to provide fully customised recommendations. By choosing PFPFA, you are not choosing any particular service provider but rather, you are choosing to leave your options open so we can help you find and formulate the perfect solution package that not only aligns well with your preferences, but also provides you maximum value.
Innovative Solutions
One of PFPFA’s competitive edge that sets itself apart from the rest is its ever-keen emphasis on integrating the latest technological advancements into its business processes. we intend to let our proprietary fintech infrastructure do the searching, comparing, selecting and many more for you, so you won’t have to. Find the ideal solution that is best suited for your budget, lifestyle, goals and a host of preferences with just a few clicks. More to be revealed…
Client First
Our clients’ best interests always come first. This philosophy is reflected not only in the way we conduct ourselves as advisors, but also throughout PFPFA as an organisation which also encompasses how we structure our business model around our clients’ needs. We are committed to ensuring client satisfaction by remaining accessible and flexible at all times to best accommodate our clients’ needs and preferences.
9 Temasek Boulevard, #30-01/02 Suntec Tower 2, Singapore 038989

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©PFPFA Pte Ltd. Reg. No. 202008481K. FA License No. FA100077. All Rights Reserved.