Announcement of our new Chief Operating Officer


The board of directors and management of PFPFA are pleased to announce the appointment of Serene Lee as Chief Operating Officer of PFPFA starting from 1st of June 2022. Serene has worked closely with numerous of our internal staff and inspires many with her dedication.


With more than 10 years of experience in the financial industry, Serene brings upon a unique set of skills and viewpoint to lead PFPFA into the future. On top of what we have achieved, under her leadership, we hope to improve our operations direction and continue to develop our organisation to greater heights.


“We are constantly recognising internal talents and providing them with opportunities to grow and lead. Here at PFPFA we believe that women should be given the same opportunities to rise and lead. I am delighted to have Serene taking on this new position and be the inspirational figure to lead our people and inspire them to grow within our organisation. said Jeffrey Chow, Chief Executive Officer, PFPFA.


All of us in PFPFA would like to congratulate Serene and are looking forward to beginning this new phase of PFPFA’s work under Serene’s leadership.
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