To celebrate Singapore’s 60th birthday, PFPFA launched the SG60 Step Up Campaign – an initiative designed to inspire individuals and families to take meaningful steps toward better health and stronger financial protection. According to the Life Insurance Association (LIA), the average Singaporean continues to face a shortfall in coverage, with a 21% life insurance gap1. Running from May 1 to October 31 2025, the campaign aimed to raise awareness of this gap and encourage greater protection through accessible protection plans and health-focused benefits.
As part of the campaign, clients will enjoy up to 60% cashback on their first-year insurance premiums for eligible plans, making protection more affordable and rewarding. To complement this, clients also receive a Complimentary Health Screening (Pearl Package) at Assure Family Clinic2, providing both financial and health benefits in one offer.
SG60 Step Up is more than just a promotion – it is our way of thanking you and reinforcing the importance of safeguarding both your wealth and wellness. The campaign provides peace of mind, empowering you to move forward with clarity and confidence.
2Assure Family Clinic is a sister company of PFPFA Pte Ltd.