Management Team

ABOUT ME

Wong Soon Leong
(FIA, FSAS, CVA)

Deputy CEO, PFPFA
E-MAIL
soonleong.wong@pfp-fa.com

Legacy is the positive impact we leave behind through our actions, values, and guidance. It encompasses the inspiration, knowledge, principles, and resources we pass on to future generations, shaping people, organisations, and society long after we are gone.

Soon Leong is a seasoned insurance and financial services professional with over 15 years of experience across Asia. He is a Fellow of the Institute and Faculty of Actuaries (UK), a Fellow of the Singapore Actuarial Society, and a Chartered Valuer and Appraiser in Singapore.

He began his career with a major international insurer, progressing through actuarial and management roles to lead profit reporting and strategic analytics, where he played a key role in designing distribution initiatives and M&A transactions. He later joined a regional insurer, where he oversaw valuation, capital management, and financial planning and analysis. Most recently, he served at a global advisory and consulting firm, advising clients on M&A, valuations, product pricing, and business development initiatives.

At PFPFA (Singapore), Soon Leong works closely with the Singapore leadership team to strengthen distribution capabilities, drive business transformation, and support the company’s next phase of growth.

He holds a Bachelor of Business (Hons.) in Actuarial Science and IT, a Master of Media and Communication, and has completed executive training in Mergers & Acquisitions. Outside of work, he enjoys spending time with his family, reading, and occasionally binge-watching dramas.

MANAGEMENT TEAMMeet The Team

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Jeffrey Chow

Chief Executive Officer

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Simon Ng

Managing Director,
Partnership & Distribution Operation

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Shawn Lim

Managing Director,
Private Client & Family Office

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Henry Koh

Managing Director,
Compliance & Risk Management

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William Ng

Managing Director,
Transformation & Growth

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Serene Lee

Chief Operating Officer

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Eileen Chan

Chief Distribution Operation Officer

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Florence Tan

Chief Corporate Development Officer

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Linda Tan

Chief Investment Officer

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Peter Wong

Head of Distribution,
Performance Management

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Amanda Teo

Head of Strategy & Growth

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Akbar Kutty

Head of Finance

9 Temasek Boulevard, #30-01/02 Suntec Tower 2, Singapore 038989

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